…Says 50kg Bag Of Wheat Flour Still Fluctuates Between N55,000, N62,000
…Misinformation From Critics Who Have No Understanding Of Manufacturing Reality
The Premium Breadmakers Association of Nigeria (PBAN) has refuted claims in some quarters that despite the drop in the price of flour from between N35,000 to N40,000 per 50kg, the association has refused to reduce the prices of bread.
PBAN described the claim as malicious, and highly deceptive.
A statement signed by the General Secretary,Emmanuel Onyoh, explained that the post had further accused bread makers of “wickedly” refusing
to reduce the prices of bread to reflect this purported drop.
Refuting the allegations, PBAN stated categorically that these claims are FALSE, BASELESS, and a calculated attempt to incite the Nigerian public against hardworking bakers who are struggling to stay afloat.
Clarifying the issues, PBAN said, that:
- The Reality of Flour Pricing
As of today, December 16, 2025, the price of a 50kg bag of wheat flour is between N55,000 and N62,000
(depending on the brand and where you’re buying from) significantly higher than the fabricated figures
circulating online. While some flour millers recently announced a marginal price reduction of
approximately N2,000, this is a “drop in the ocean” compared to the overall production deficit.
Mathematically, a N2,000 reduction on a bag of flour translates to about N20 saving on the family sized
loaf. This small margin is immediately swallowed by the skyrocketing costs of other essential inputs such
as yeast, improver, margarine and preservative. - The “Hidden” Costs of Your Daily Bread
Needless to say, that besides flour, there are other various ingredients required for operational cost and
processes in bread. PBAN members are currently battling a “perfect storm” of economic pressures that
make a price reduction impossible at this time:
Energy Crisis: The cost of electricity and the diesel required to power industrial ovens and generators has
reached an all-time high.
Equipment & Maintenance: 90% of baking machinery are imported. The replacement cost of equipment
and repairs had increased tremendously in the past few years.
Logistics & Distribution: We are facing unprecedented expenses in fueling and maintaining distribution
vehicles to get bread to your neighbourhoods amidst deteriorating road networks.
Labour & Minimum Wage: In compliance with the new National Minimum Wage of N70,000, our wage bills
have increased significantly. We choose to pay our staff fairly rather than shut down.
Multiple Taxation: Bakers are currently burdened by a “spectrum of taxes” from federal, state, and local
government agencies, many of which are overlapping and punitive
.3. Our Commitment to the Public
The Premium Breadmakers Association of Nigeria (PBAN) as a responsible association that is mindful of
the shrink on disposable income of consumers, we have advised our members to maintain same quality
standard and consider introducing bread variants in sizes that falls/fits into various consumer strata.
We assure the general public that our members shall not hesitate to reduce the prices of bread the moment
the cost dynamics and the Nigerian economy reflect a genuine and sustainable downward trend.
“Our primary goal remains the provision of quality, safe, and affordable bread that meets the highest
regulatory standards. We urge the public to disregard the misinformation being spread by keyboard critics who have no understanding of the manufacturing reality in Nigeria,” the statement reads.
