The World Health Organisation’s (WHO)Global Tobacco Epidemic 2025, has revealed that over 6.1 billion people, three-quarters of the world’s population, are protected by at least one such policy, compared to just 1 billion in 2007.
The report that was released at the World Conference on Tobacco Control in Dublin, warned that action is needed to maintain and accelerate progress in tobacco control as rising industry interference challenges tobacco policies and control efforts.
The report focuses on the six proven WHO MPOWER tobacco control measures to reduce tobacco use, which claims over 7 million lives a year:
Monitoring tobacco use and prevention policies,
Protecting people from tobacco smoke with smoke-free air legislation,
Offering help to quit tobacco use,
Warning about the dangers of tobacco with pack labels and mass media,
Enforcing bans on tobacco advertising, promotion and sponsorship, and
Raising taxes on tobacco.
Since 2007, 155 countries have implemented at least one of the WHO MPOWER tobacco control measures to reduce tobacco use at best-practice level.
“Today, over 6.1 billion people, three-quarters of the world’s population, are protected by at least one such policy, compared to just 1 billion in 2007,” WHO said.
Four countries, WHO said have implemented the full MPOWER package: Brazil, Mauritius, the Netherlands (Kingdom of the), and Türkiye.
Seven countries are just one measure away from achieving the full implementation of the MPOWER package, signifying the highest level of tobacco control.
WHO listed the countries to include : Ethiopia, Ireland, Jordan, Mexico, New Zealand, Slovenia and Spain.
However, stated that there are major gaps, adding that forty countries still have no MPOWER measure at best-practice level and more than 30 countries allow cigarette sales without mandatory health warnings.
According to the WHO Director-General, Dr. Tedros Ghebreyesus, ” Twenty years since the adoption of the WHO Framework Convention on Tobacco Control, we have many successes to celebrate, but the tobacco industry continues to evolve and so must we.”
“By uniting science, policy and political will, we can create a world where tobacco no longer claims lives, damages economies or steals futures. Together, we can end the tobacco epidemics,”he added.
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The WHO Global Tobacco Epidemic 2025 report, developed with support from Bloomberg Philanthropies, was launched during the 2025 Bloomberg Philanthropies Awards for Global Tobacco Control.
The awards celebrated several governments and nongovernmental organizations (NGOs) making progress to reduce tobacco use.
Also speaking, the founder of Bloomberg LP and Bloomberg Philanthropies and WHO Global Ambassador for Noncommunicable Diseases and Injuries,Michael R. Bloomberg, said ,”Since Bloomberg Philanthropies started supporting global tobacco control efforts in 2007, there has been a sea change in the way countries prevent tobacco use, but there is still a long way to go.”
“Bloomberg Philanthropies remains fully committed to WHO’s urgent work – and to saving millions more lives together.” he added .
The WHO Global Tobacco Epidemic 2025 report reveals that the most striking gains have been in graphic health warnings, one of the key measures under the WHO Framework Convention on Tobacco Control (FCTC), that make the harms of tobacco impossible to ignore:
110 countries now require them up from just 9 in 2007 – protecting 62 per cent of the global population; and 25 countries have adopted plain packaging.
WHO however, warned that enforcement is inconsistent, and smokeless tobacco packaging remains poorly regulated.
The new report is accompanied by a new data portal that tracks country-by-country progress between 2007–2025.
Despite their effectiveness, 110 countries have not run anti-tobacco campaigns since 2022.
However, WHO said that 36 per cent of the global population now lives in countries that have run best-practice campaigns, up from just 19 per cent in 2022.
WHO urged countries to invest in message-tested and evaluated campaigns.
Taxes, quit services and advertising bans have been expanding, but many improvements are needed:
Taxation: 134 countries have failed to make cigarettes less affordable and that since 2022, is only 3 counties have increased taxes to the best-practice level.
Cessation: Only 33 per cent of people globally have access to cost-covered quit services.
Advertising bans: Best-practice bans exist in 68 countries, covering over 25 per cent of the global population.
About 1.3 million people die from second-hand smoke every year and that presently 79 countries have implemented comprehensive smoke-free environments, covering one-third of the world’s population.
Who said that since 2022, six additional countries (Cook Islands, Indonesia, Malaysia, Sierra Leone, Slovenia and Uzbekistan) have adopted strong smoke-free laws, despite industry resistance, particularly in hospitality venues.
There has been a growing trend to regulate the use of e-cigarettes or ENDS – Electronic Nicotine Delivery Systems.
The number of countries regulating or banning ENDS has grown from 122 in 2022 to 133 in 2024, a clear signal of increased attention to these products.
However, over 60 countries still lack any regulations on ENDS.
Meanwhile, WHO has called for urgent action in areas where momentum is lagging.
According to the Director of Health Promotion, Dr Ruediger Krech, “Governments must act boldly to close remaining gaps, strengthen enforcement, and invest in the proven tools that save lives. WHO call on all countries to accelerate progress on MPOWER and ensure that no one is left behind in the fight against tobacco.”
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